Privacy policy

Last updated: 7 October 2026

Future Poet Ltd ("Future Poet", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, shop with us, create an account, contact us, sign up to receive marketing communications, leave a review or otherwise interact with Future Poet.

Future Poet Ltd is the data controller responsible for your personal information.

1. Who we are

Future Poet Ltd is based in the United Kingdom.

Business address:
Future Poet Ltd
71-75 Shelton Street
London
WC2H 9JQ
United Kingdom

For questions about this Privacy Policy or how we use your personal information, please contact:

Email: info@futurepoet.com

For order-related enquiries, please contact:

Email: sales@futurepoet.com

2. Information we collect

The personal information we collect depends on how you interact with us.

Information you provide to us

When you place an order, create an account, contact us, subscribe to marketing communications, submit a review or otherwise interact with our website, we may collect:

• Your name

• Billing and delivery address

• Email address

• Telephone number, where provided

• Account login information

• Order and transaction information

• Products purchased or considered

• Delivery and tracking information

• Your communications with us

• Marketing preferences

• Product reviews and other content you choose to submit

• Any other information you voluntarily provide to us

Payment information is processed through our payment providers. We do not normally have access to your full payment card details.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser and device type

• Operating system

• Approximate location derived from your IP address

• Time zone

• Pages and products viewed

• Referring websites or sources

• Information about how you interact with our website

• Cookie and similar technology information

Some of this information is collected through cookies and similar technologies. Non-essential cookies are controlled through our cookie consent settings. You can choose whether to allow personalisation, analytics and marketing cookies.

3. How we use your personal information

We use personal information for the following purposes:

Processing and fulfilling orders

We use your information to:

• Process and fulfil your orders

• Take and process payments

• Arrange delivery

• Provide order confirmations and delivery updates

• Handle returns, refunds and exchanges

• Provide customer support

• Maintain records of your purchases

The lawful basis for this processing is generally that it is necessary to perform our contract with you.

Customer accounts

If you create a customer account, we use your information to:

• Create and maintain your account

• Allow you to log in securely

• Provide access to your order history and account information

• Manage account-related communications

The lawful basis is generally performance of our contract with you.

Customer service and enquiries

We use information you provide when you contact us to respond to your enquiry, assist with your order and provide customer support.

The lawful basis will generally be performance of our contract with you where your enquiry relates to an order, or our legitimate interests in responding to general enquiries and managing our customer relationships.

Reviews

If you choose to leave a product review, we may process and display the information you provide as part of our product review service.

We use Judge.me to collect and manage product reviews.

Marketing

Where you have chosen to receive marketing communications, we may use your contact details to send you information about Future Poet products, offers, news and other marketing communications.

We use services including Klaviyo and Shopify Email to manage and send marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

Where required by law, we rely on your consent to send electronic marketing communications. Where permitted by applicable law, we may also send marketing communications to existing customers about similar products or services, while providing a clear opportunity to opt out.

Website analytics and improvement

With your consent where required, we use analytics technologies, including Google Analytics, to understand how visitors use our website.

This helps us understand which pages and products are useful, identify areas for improvement and improve the performance and experience of our website.

Advertising and marketing measurement

With your consent where required, we may use advertising and tracking technologies provided by services including Google Ads and Meta to:

• Measure the effectiveness of advertising

• Understand interactions with our website following advertising activity

• Improve our advertising

• Help us show more relevant advertising

These technologies are controlled through our cookie consent settings where consent is required.

Website security and fraud prevention

We may process information to protect our website, customers and business, detect and prevent fraud, misuse or other security issues, and maintain the security and integrity of our services.

The lawful basis for this processing is generally our legitimate interests in protecting our business, customers and website, and where applicable our legal obligations.

Legal and regulatory requirements

We may use and retain personal information where necessary to comply with legal, regulatory, accounting, tax or other lawful requirements, or to establish, exercise or defend legal claims.

The lawful basis for this processing may be compliance with a legal obligation and/or our legitimate interests.

4. Our lawful bases for processing

Depending on the circumstances, we rely on one or more of the following lawful bases under UK data protection law:

Contract: where processing is necessary to provide products or services you have ordered or to manage your account.

Legal obligation: where we need to process information to comply with a legal or regulatory requirement.

Legitimate interests: where processing is necessary for our legitimate business interests, such as customer service, website security, fraud prevention, business administration and improving our services, provided those interests are not overridden by your rights and interests.

Consent: where we ask you to give permission for a particular use of your information, such as certain non-essential cookies, analytics or marketing activities.

Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect processing that took place before you withdrew your consent.

5. Who we share personal information with

We may share personal information with trusted service providers where necessary to operate Future Poet and provide our services.

These may include:

• Shopify, which provides our ecommerce platform, website infrastructure, checkout, customer accounts and related services

• Payment providers, to process payments

• Royal Mail and Click & Drop, to arrange and manage deliveries

• Klaviyo, for email marketing and customer communications

• Shopify Email, for email marketing and communications

• Judge.me, for product reviews

• QuickBooks, for accounting and financial record keeping

• Google, including Google Analytics and Google Ads, where applicable and where the relevant consent has been provided

• Meta, including Meta advertising technologies, where applicable and where the relevant consent has been provided

• Other service providers where reasonably necessary to operate our website, fulfil orders, provide services or comply with our legal obligations

We do not sell your personal information as a standalone business activity.

6. Shopify and Shopify Network Intelligence

Our website is hosted and operated using Shopify.

Shopify processes personal information on our behalf in connection with operating our online store and providing services such as website functionality, checkout, customer accounts and order processing.

We have also enabled Shopify Network Intelligence. This allows Shopify to process customer information and information about interactions with our store in connection with Shopify's Enhanced Services. These services may use information from interactions with our store, other Shopify merchants and Shopify to provide services such as improved personalisation, store performance and advertising-related services.

Information about your activity on our store may be shared with Shopify and with third parties that may be located in other countries in connection with these services.

Shopify's processing may involve Shopify acting as a processor on our behalf and, for certain Enhanced Services, as an independent controller.

You can find more information about how Shopify processes personal information in Shopify's Consumer Privacy Policy.

You can also use Shopify's privacy portal to learn more about your rights and to exercise certain choices relating to Shopify's processing of your information.

Our cookie consent settings are used to manage consent for non-essential cookies and similar tracking technologies. Where you do not consent to non-essential cookies or tracking technologies through our cookie banner, Shopify states that the relevant device data from our store will not be used by Shopify Network Intelligence for non-essential purposes, including advertising purposes.

7. International transfers

Some of the companies we use may process personal information outside the United Kingdom.

For example, Shopify's current data storage information indicates that customer data may be stored in the United States.

Where personal information is transferred outside the United Kingdom, we take appropriate steps to ensure that the transfer is made in accordance with applicable data protection law and that appropriate safeguards are in place.

Depending on the circumstances, these safeguards may include adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

8. Cookies and similar technologies

We use cookies and similar technologies to operate our website, remember preferences, understand website usage and support marketing activities.

Our cookie preferences are divided into four categories:

Required cookies

These cookies are necessary for the website to function properly. They support essential functions such as logging in, adding products to your basket and completing purchases.

These cookies cannot be switched off through our cookie preference tool where they are strictly necessary for the service you have requested.

Personalisation cookies

These cookies may remember information about your actions and preferences to help personalise your experience on future visits.

These cookies are optional and are only used where you provide the relevant consent.

Analytics cookies

These cookies help us understand how visitors interact with our website. We use this information to identify areas for improvement and understand website performance.

We use Google Analytics for this purpose.

Analytics cookies are optional and are only used where you provide the relevant consent.

Marketing cookies

These cookies may be used by Future Poet and our advertising partners to measure advertising activity, improve marketing and show more relevant advertising on other websites.

We use services including Google Ads and Meta advertising technologies for these purposes.

Marketing cookies are optional and are only used where you provide the relevant consent.

You can manage your cookie preferences through our cookie banner and preference settings.

9. Customer accounts

You can choose to create a customer account on our website.

If you create an account, we process the information necessary to provide account functionality, including your name, contact details, login information and order history.

You are responsible for keeping your login details confidential.

10. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Fulfil orders and provide customer services

• Maintain appropriate business and financial records

• Comply with legal, tax and accounting requirements

• Resolve disputes and enforce agreements

• Prevent fraud and protect our business

• Manage your marketing preferences

• Exercise or defend legal claims

The length of time we retain information depends on the type of information and the reason we need it.

Where information is no longer required, we will securely delete it or anonymise it where appropriate.

11. Your data protection rights

Depending on the circumstances and subject to applicable legal exemptions, you may have rights including:

• The right to access the personal information we hold about you

• The right to ask us to correct inaccurate or incomplete information

• The right to ask us to erase your personal information

• The right to ask us to restrict certain processing

• The right to object to certain processing, including processing based on legitimate interests

• The right to withdraw consent where we rely on consent

• The right to receive certain personal information in a portable format

• Rights relating to certain automated decision-making and profiling

You can also object to direct marketing at any time.

To exercise your rights, please contact us at info@futurepoet.com.

We may need to verify your identity before completing certain requests.

12. Marketing communications

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link provided in the email.

You can also contact us at info@futurepoet.com to update your marketing preferences.

Please note that you may still receive essential service communications, such as order confirmations, delivery updates or important information about your purchases, even if you have opted out of marketing.

13. Data security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online service can be guaranteed to be completely secure, and you should take appropriate steps to protect your own account and login information.

14. Children's privacy

Our website is intended for a general audience and is not specifically directed at children.

We do not knowingly collect personal information from children for the purpose of marketing to them.

If you believe that a child has provided us with personal information without appropriate permission, please contact us so that we can investigate and take appropriate action.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.

The latest version will always be published on our website, together with the date it was last updated.

16. Complaints

If you have concerns about how we use your personal information, please contact us first at:

info@futurepoet.com

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

Information about making a complaint is available from the ICO.

17. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Future Poet Ltd
71-75 Shelton Street
London
WC2H 9JQ
United Kingdom

General enquiries: info@futurepoet.com
Order enquiries: sales@futurepoet.com